Sunglasses
Ray Van
Product and lifestyle photography plus short-form video, used across the site and social to give the range a consistent, premium feel.
+61%
online sales
+312%
click-through
Primary CaptureThe Brief
Transforming local presence
The client approached Encasa to unify their brand across digital and physical touchpoints. Starting with a photography overhaul, we built a content strategy that leveraged the new visuals to drive measurable footfall and engagement.